MSP Day 2020: Going Global

Have you heard the news? Barracuda MSP is joining forces with CompTIA to deliver a global MSP Day celebration for 2020. Two years ago, Barracuda, a leading provider of cloud-enabled security solutions, created the world’s first MSP Day — a movement designed to build an interactive, connected, and collaborative community of IT managed service providers. The founding purpose of MSP Day was to recognize and celebrate the emerging MSP sector, providing MSPs, vendors and end-user customers with an opportunity to come together and share successes, best practices, and key industry insights.

Now, as we find ourselves in the midst of the global COVID-19 crisis, social distancing, self-isolation, and the often unfamiliar, and often lonely, process of remote working from home, this purpose is even more vital. The opportunity is there to underline to MSP partners globally that we, as a community, are wholeheartedly supporting them, and in turn, their customers, to create a sense of togetherness as we all move forward to face the challenges and opportunities that lie ahead.

This year we are taking the initiative to all corners of the world by going global virtually on May 21, 2020. To reflect this important step, we will be working alongside our premier partner, CompTIA, the world’s leading voice and advocate for the $5.2 trillion global information technology ecosystem and the 75 million industry and tech professionals who help power the world’s economy. With such an impressive pedigree, CompTIA is the perfect partner to support Barracuda’s global MSP Day initiative.

According to latest industry estimates in CompTIA’s ‘Trends in Managed Services’ report, managed services spending is expected to increase from $292.4B in 2019 to $319.5B by 2024. In addition, nearly 3 in 10 MSSPs say they expect significant growth in the MSSP part of their business in the next two years, and over half (52%) of MSPs polled stated that gaining more skills in cybersecurity will help ensure solid market performance over the next two years.

“It is clear that the market is flourishing, and events like Barracuda’s annual MSP Day will greatly assist to underline the opportunities on offer for all its partners,” says Nancy Hammervik, Executive Vice President for Industry Relations at CompTIA. “So we are delighted to be a part of this initiative and join one of our key partners in promoting the fact that there is no better time than now to grasp and embrace the burgeoning managed services opportunity.”

So, what can you expect from MSP Day 2020?

A cornerstone of our MSP Days in 2018 and 2019 was ‘The Evolving Landscape of the MSP Business’ report, a state-of-the-nation study into the key factors relating to the managed services sector across EMEA. The research examined a range of issues, from the composition of service offerings to the commercial drivers that are accelerating MSP adoption. The 2019 findings revealed a flourishing market exhibiting strong growth, momentum, and a rise in SME trust of MSP offerings.

Above all, the findings celebrated the difference that managed services are making to EMEA businesses on a daily basis and shone a light on the specific areas MSPs can work on to further enhance the experience and commercial benefits for all concerned.

This year we will revisit the progress that has been made over the past two years, gain further insights, and expand to a global MSP audience to make the 2020 report more comprehensive and insightful than ever. We will continue building on the themes from last year, as well as focusing on emerging challenges and opportunities for the new decade.

How can you get involved?

For technology creators, distributors and providers, MSP Day 2020 provides a significant opportunity to build partnerships with like-minded organizations. We encourage you to register for this virtual event here, so you can take advantage of all these opportunities. It’s incredibly useful for companies to gain feedback from their peers about how they’ve successfully developed and sold managed services for businesses in a range of dynamic industries. This level of information is guaranteed to increase knowledge and discover useful best practice tips to aid business growth.

We will be announcing a range of MSP Day-related initiatives that we have been working on with CompTIA in due course — all designed to ensure that May 21, 2020 will allow MSPs across the globe to benchmark their progress on their journey toward embracing managed services.

We’d love to hear your views. Have your say by taking part in the ‘2020 Evolving MSP Landscape’ survey and get access to the official report findings as soon as they go live. Take the short survey here: https://www.surveymonkey.com/r/DR9Z2KG.

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