Hey everyone, I've been meaning to share this video with you guys:
In this video, Barracuda Labs Research Scientist Jason Ding is presenting Social Klepto, an experimental tool that allows users to investigate social connections for potential business related subterfuge. Put simply, there's a lot of customer-stealing going on through social networks, and this tool is designed to help users get proactive in defending their organizations.
Jason covers a lot of stuff in this 30 minute presentation:
- What is Social Klepto?
- Example of customer loss
- How much is a customer worth ?
- How much is a sales lead worth ?
- How to use Social Klepto and why focus on LinkedIn?
- How to steal leads
- Four types of social bait accounts
- How to make a ‘customer prospect'
- How to build a connection base
- Social Klepto web interface
- Information gleaned from Social Klepto, and how to use it
- How to protect yourself
- How to get Social Klepto
Check out the video, and then if you want to play around with Social Klepto, check out these links:
https://github.com/dingzj/linkedin_klepto
For more from Jason, follow him on twitter @dingzj1 and on the Barracuda Labs blog.
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Christine Barry ist Senior Chief Blogger und Social Media Manager bei Barracuda. In dieser Rolle hilft sie, Barracuda-Geschichten zum Leben zu erwecken und die Kommunikation zwischen der Öffentlichkeit und den internen Barracuda-Teams zu erleichtern. Bevor sie zu Barracuda kam, war Christine über 15 Jahre lang als Außendiensttechnikerin und Projektmanagerin für K12- und KMU-Kunden tätig. Sie hat mehrere Abschlüsse in Technologie, einen Bachelor of Arts und einen Master of Business Administration. Sie ist Absolventin der University of Michigan.
Vernetzen Sie sich hier auf LinkedIn mit Christine.
